CASE STUDY
ATLANTIC SANDS HOTEL
STRATEGY
The Atlantic Sands Hotel came to us needing a complete overhaul of their existing website. We started from scratch populating content and giving them professionally done, photos & videos. When we started The Atlantic Sands Hotel social media accounts they were not getting very much interaction at all. Their reach was fantastic generating heavy organic traffic just by being so close to Rehoboth Beach, however the amount of interactions was minimal. They came to us looking for better social media traffic & advertising. We advised them to get our picture & video package to showcase how close the hotel is to the beach as well as all of its great features that differentiate it from other hotels in the area. We needed to showcase the Atlantic Sands as a premium beach experience amongst many average surrounding hotels. Our results were outstanding.
OUTCOME
In just 3 months we increased the engagement rate of their social media pages by 63%. Another key element was getting old guests to re-engage in this media & generate interest in another hotel stay. With some strategic re-targeting we were able to boost the hotels reservations by 128% compared to last year. Overall, the hotel was really suffering from a brand identity and within a few short months we were able to not only make it recognizable, but one of the best hotels in the area.